Bread Beauty Supply Acquired by Founder of Topicals, Olamide Olowe and President, Sochi Mbadugha

Bread Beauty Supply Acquired by Founder of Topicals, Olamide Olowe and President, Sochi Mbadugha

In a significant move within the beauty industry, Bread Beauty Supply, known for its inclusive haircare products targeting textured hair, has been acquired by the holding company founded by the visionary behind Topicals, Olamide Olowe and Sochi Mbadugha. The holding company officially named Cost of Doing Business. The acquisition brings together two innovative brands that prioritize diversity and representation in the beauty space. Olowe’s expertise in launching and scaling beauty products focused on underrepresented consumers complements Bread’s mission to provide high-quality, accessible haircare solutions. With this partnership, both entities can leverage their strengths to further cater to a customer base that craves authenticity and efficacy in their beauty products.

This acquisition signals a shift towards a more inclusive landscape in the beauty industry, where brands designed for specific hair types are gaining prominence. Olowe and Mbadugha’s holding company aims to enhance Bread Beauty Supply’s product offerings and marketing strategies, allowing it to reach an even broader audience. As consumers increasingly seek brands that resonate with their unique identities, this strategic merger positions both companies to set new standards in the industry. By combining their resources and visions, Bread and Cost of Doing Business are set to create a lasting impact, championing the needs and desires of those often overlooked in beauty narratives.